Whether you are just starting to build your Instagram profile, or you have been there for a while without some noteworthy results, knowing some good tips and tricks can help you optimize your strategy and see a positive change in no time.
1. Find the Right Content Formula
Visual content is at the heart of Instagram, and this is often considered to be the biggest reason why this social network is so beneficial for businesses. Namely, photos and videos are the most effective formats, because they are capable of provoking an instant emotional reaction in the viewer, as well as a long-lasting impression. This is why finding a powerful formula for your Instagram content is critical. It will establish you as an authority in your sector and it will help you attract loyal and active followers. The content you publish should be high-quality, in every sense of the world. It should be educational, informative, motivating, and entertaining. And it should be diverse, but, at the same time, consistent. Once you master the art of creating valuable content, you should also learn the right time to post, and how to take advantage of your most successful posts. For instance, you can use Instagram photo download tools to keep them, so that you will be able to easily repost them somewhere along the way. You should also keep track of your content’s success to help you improve your engagement, boost the content that generates the most engagement, and archive posts. Aside from your own, you should also inspire users to generate content for your brand. You can do this by interacting with them, asking questions, asking for feedback, creating contests and challenges, and so on. In exchange, you can offer rewards, gifts, or discounts. Also, make sure to keep the most impactful user-generated content, repost it in the future, and once again boost engagement.
2. Learn from Your Competition
Today it can be scary to think about competition, because thanks to social media and everything else that comes with digital marketing, it’s significantly larger than just a couple of years ago. However, instead of thinking of them as the reason why you may not succeed, you should think about them as an endless source of inspiration. By analyzing your top 5 competitors, you can learn what kind of content works or doesn’t, you can identify your own competitive advantage and use your content to emphasize it, and you can find new ideas and tactics to improve your strategy and achieve your goals.
3. Build a Meaningful Bond with Your Audience
Most people who decide to follow a brand, will either do so for the content or because of what the brand stands for. Nowadays consumers often make decisions based on emotions, and visual content can be an efficient tool in creating an emotional response, and based on that start building a meaningful bond with your audience. Many internet users nowadays make thorough research before deciding where they should purchase any product or service, and Instagram content can play a huge role in this. Use your account to show what your brand is all about, post employee testimonials, customer testimonials, and behind-the-scenes videos, share your company’s story and show your brand’s core values. Nowadays, consumers often choose smaller businesses that care for the same things they do, like environmental responsibility, animal rights, diversity, and so on.
4. Learn More About Your Audience
By identifying your target audience, you can make sure that your content is seen by the right people, or in other words, those that might become your customers. However, with time, Instagram, as well as other channels you use, can help you learn more about them, and in that way help you strengthen your relationship with them and increase your community. To understand your audience better, interact with them on your posts, listen to them, and even learn about them through your competitors’ posts.
Conclusion
There are many ways to boost your Instagram account, and using these four tips is a great start. Of course, each company is different, and you should choose your options based on your goals but also experiment and be authentic. But once you determine which tactics work best for you, with your account, you can take your brand to the next level, and grow your business.
